Samba Digital trusts Carmo & Cerqueira to enter Euronext

Carmo & Cerqueira is supporting another initial public offering (IPO) at Euronext Access, this time from Samba Digital, a north-american company specialized in the internationalization of sports brands via digital strategies.

The company, which is present in Brazil, Latin America, USA, Asia and Europe, has clients such as Paris Saint-Germain, Olympique de Lyon, AS Monaco, LOSC Lille, Liverpool, Manchester United, Tottenham, Juventus, Nápoles, Ligue 1, Bundesliga, Fórmula 1, Roland-Garros and Orlando Magic (NBA).

The company also holds Sports Translate, a platform created for the sports industry, with more than 150 specialists in sports, which offers translations in more than 30 languages.

Samba Digital was created in 2018, by Frédéric Fausser, a French living in Brazil. According to the Portuguese newspaper Expresso, the choice of Portugal was motivated, among other factors, by “the Portuguese sports culture, passion for soccer included, essential to attract the interest of investors”.